The personal brand letters your arch nemesis hopes you never read.

It has the same effect as a crisp sip of champagne hitting the back of your palate the minute you walk into the after party. Your brain lights up, you start to feel tingly, your confidence flares and you glide through the room like it’s 1925 and you’re in the Great Gatsby. By Carolene Méli - the ghostwriter behind the personal brands of founders, executives and investors in entertainment, events and media.