Your Frost Covered, Missed Opportunity.

A damn shame.

Édith Piaf sang on the street corners of Montmartre and Pigalle - a small girl with an enormous voice that the city kept walking past.

Nobody stopped. Nobody noticed. She was just another sound in the noise.
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Then a nightclub owner heard her outside his club on the Champs-Élysées. He stopped. He listened. He put her on a stage.
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Within weeks, Paris couldn't look away.
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The only thing that changed? Someone finally saw her.
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If you're an entertainment exec not posting anything on LinkedIn, you're like a young Piaf.
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Last post: 2022. Or 2023. Or never. Your profile exists. But you don't.
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Maybe you think LinkedIn is lame.
Maybe you've forgotten all about it.
Maybe you've got 17 more important things happening before 9am.
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You're running shows.
Managing budgets that could buy a small island.
Solving installation disasters that would give most people panic attacks before breakfast.
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The last thing you need is another thing on the to-do list, right?
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But while you've been building actual things in the real world, something shifted over here.
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The headhunter looking to fill that dream role?
They've already stalked you on LinkedIn.
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The investor eyeing your pitch?
They scrolled through your profile before the meeting.
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The dream hire you're trying to recruit?
They looked you up to see if you're someone they want to work for.
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And if they found a profile that looks like you forgot your password in 2019, that opportunity may just pass you by (without you even knowing about it in the first place).
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Start with one post today.
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You don't need to commit to anything extreme.
You don't need to become a "content creator."
You don't need a string of motivational quotes in Comic Sans over sunrise photos (please no).
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You just need something that says "Hey I'm still alive."
That you're still out there.
That you have something interesting to say.
That you're worth stopping for.
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Simply pick something that happened today.
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A conversation, a pitch, a lightbulb moment, a breakthrough, a disaster.
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And just write about it.
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Don't worry about grammar.
Don't worry about sounding professional.
Don't worry about what people reading it will think.
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Just get your thoughts done. Click 'Post'. Move on with your day.
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Leplée stopped for Piaf.
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But she had to be standing on the street in the first place.

P.S No time? Can't write? Want to build influence? Tell me your legendary entertainment stories and I'll turn them into drop dead gorgeous posts that build your personal brand.