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It has the same effect as a crisp sip of champagne hitting the back of your palate the minute you walk into the after party. Your brain lights up, you start to feel tingly, your confidence flares and you glide through the room like it’s 1925 and you’re in the Great Gatsby. By Carolene Méli - the ghostwriter behind the personal brands of founders, executives and investors in entertainment, events and media.
my ultimate goal is to build a community, not an audience, in the industry i love. in my early days as a ghostwriter, one thing i'd 'promise' potential clients was that we'd grow their following by 2-3x. for the most part i was able to pull that off, but i soon started noticing that more followers did not equal more engagement. think of all those stories we hear of influencers with millions of followers not being able to sell a tshirt. they built an audience, not a community. a few years ago...
If you were at IMEX Frankfurt, I made you a promise... I promised to send you a chunky Q&A of all the questions you asked. I got so hyped up hearing how many of you wanted to start posting on LinkedIn... whether you were in a company, running a company or a solo operator. And your timing couldn't be more perfect. LinkedIn is going through an exciting change right now. It started, as you know, as a dead boring graveyard of job posts and corporate vomit. Then around the pandemic, creators came...
Welcome To The Pop Up No soft launches in sight. In 2024, HBO's Dune: Prophecy pop-up at Comic-Con sold out in under two hours. The show hadn't aired yet. Nobody knew if it was any good. Didn't matter. The pop-up created the moment. Curiosity turned into anticipation. Anticipation turned into 224 million impressions before a single episode dropped. That's what a pop-up does. It doesn't wait for permission. It doesn't wait for proof. It announces: something is happening here, right now, and...