The Invisible Executive

Four stories that turn executives into industry voices

I clicked 'end call' and I knew.

I knew I had just spoken to someone unique in our industry.

Someone with a wild story, rich expertise and a brand new mission.

She's been building world-class productions for decades.

Behind the curtain.

Now she's stepping into her next big role and everything's shifting.

She wants to elevate the unsung heroes of live entertainment - the ones who make magic happen backstage.

She wants to attract young talent and show them how amazing it is to work in our industry.

She wants to step on stages to share her expertise and elevate her company's brand.

She wants to tell her powerful origin story - the one we all need to hear.

We're chatting because right now...

She's invisible online.

She even told me, "it takes quite a lot of digging to find me."

I leaned in...

"Let's change that by building long-term thought leadership, positioning you as the go-to voice in your corner of entertainment."

As her ghostwriter, here's what I told her we'd build if we were to partner.

I'd interview her every two weeks, turning those conversations into LinkedIn posts that'd build her reputation brick by brick.

Content that'd build trust before she ever shakes hands.

That'd give talent and industry leaders the context they're searching for during a midnight scroll.

That'd position her as someone our industry needs to listen to, all whilst she's running her company.

If you're like this entertainment exec I spoke with, here are four of the most powerful stories you can start telling:

𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 → 𝐒𝐡𝐨𝐰 𝐭𝐡𝐞𝐦 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭𝐞𝐝

The unglamorous beginnings. The 3am load-ins. The failed pitches. The moment you almost quit.

People follow execs who came from the grit and gore of our industry over those who never got their hands dirty.

𝐕𝐢𝐬𝐢𝐨𝐧 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 → 𝐓𝐞𝐥𝐥 𝐭𝐡𝐞𝐦 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐠𝐨𝐢𝐧𝐠

Where you're taking this industry. The future you see that others don't. The bet you're making that keeps you up at night.

This is where thought leadership lives.

𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 → 𝐓𝐞𝐚𝐜𝐡 𝐟𝐫𝐨𝐦 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮'𝐯𝐞 𝐥𝐢𝐯𝐞𝐝

What you've learned the hard way. But skip the "5 leadership lessons" format. Start with: "Three years ago, I made a terrible decision..."

Then teach through the story.

𝐀𝐜𝐭𝐢𝐨𝐧 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 → 𝐏𝐫𝐨𝐯𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐢𝐧 𝐢𝐭

What you're doing right now. The difficult conversation you had yesterday. The risk you're taking this quarter. The thing that went sideways last Tuesday. The case study.

Proof you're still in the arena.

Every week, I interview entertainment executives and turn those interviews into evergreen content that builds their executive brands.

These are the four story types I'm listening for.

Because these are the stories that turn executives into industry voices.

P.S No time? Can't write? Want to build influence? Tell me your legendary entertainment stories and I'll turn them into drop dead gorgeous posts that build your personal brand.

Or if you want to do it yourself, grab How To Build Your Personal Brand In Live Entertainment So Opportunities Come Your Way Faster Than Rosé Top-Ups At A Saint-Tropez Beach Club In August​