It has the same effect as a crisp sip of champagne hitting the back of your palate the minute you walk into the after party. Your brain lights up, you start to feel tingly, your confidence flares and you glide through the room like it’s 1925 and you’re in the Great Gatsby. By Carolene Méli - the ghostwriter behind the personal brands of founders, executives and investors in entertainment, events and media.
He's one of the coolest people in entertainment
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The personal brand letters your arch nemesis hopes you never read.
It has the same effect as a crisp sip of champagne hitting the back of your palate the minute you walk into the after party. Your brain lights up, you start to feel tingly, your confidence flares and you glide through the room like it’s 1925 and you’re in the Great Gatsby. By Carolene Méli - the ghostwriter behind the personal brands of founders, executives and investors in entertainment, events and media.
my ultimate goal is to build a community, not an audience, in the industry i love. in my early days as a ghostwriter, one thing i'd 'promise' potential clients was that we'd grow their following by 2-3x. for the most part i was able to pull that off, but i soon started noticing that more followers did not equal more engagement. think of all those stories we hear of influencers with millions of followers not being able to sell a tshirt. they built an audience, not a community. a few years ago...
Every week I hunt for the most interesting people in entertainment on LinkedIn. It's one of my favourite parts of my job. This week my search led me to these three awesome founders: Alicia Yaffe Co-founder of Living Album Experience, a company turning music albums into live walk-through experiences. She's building new revenue streams for musicians who can't or don't want to sell tickets and merch — so they can keep sharing their music without the gruelling life of touring. She talked about...
If you were at IMEX Frankfurt, I made you a promise... I promised to send you a chunky Q&A of all the questions you asked. I got so hyped up hearing how many of you wanted to start posting on LinkedIn... whether you were in a company, running a company or a solo operator. And your timing couldn't be more perfect. LinkedIn is going through an exciting change right now. It started, as you know, as a dead boring graveyard of job posts and corporate vomit. Then around the pandemic, creators came...