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The personal brand letters your arch nemesis hopes you never read.

He made everyone famous but himself.

Published 5 months ago • 1 min read

The cost of letting your story sit unreleased

For over 20 years, he made other musicians famous.

Produced the hits. Built the campaigns. Sat in rooms where careers got made and quietly made them.

Then last year, he put his own name on the door.
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He started his own company, announcing it with a single post.

Hundreds of reactions. 20 meetings booked.
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People in the industry know him well but the room he needs next doesn't.
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Strategic partners. Talent. Investors.
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He has the expertise. The credibility. Over 20 years of stories. They're just hidden.
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Yesterday we had a call.
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He told me his story.
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All I kept thinking was this story has been in the studio long enough.
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And he has zero time to change that.
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Because while he's thinking about what to post, he's negotiating a record deal. Signing a new artist. Building something that didn't exist twelve months ago.
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Every day he doesn't tell his story, someone else is telling the room who he is.
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Or worse — no one is.
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Founders who are silent are in the stalls.
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Founders who own their story are in Loge Noir.

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113 Cherry St #92768, Seattle, WA, 98104-2205

The personal brand letters your arch nemesis hopes you never read.

It has the same effect as a crisp sip of champagne hitting the back of your palate the minute you walk into the after party. Your brain lights up, you start to feel tingly, your confidence flares and you glide through the room like it’s 1925 and you’re in the Great Gatsby. By Carolene Méli - the ghostwriter behind the personal brands of founders, executives and investors in entertainment, events and media.

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